KNOWLEDGE IS POWER 

MONEY MAILER RESIDENTS

  • 25-54 years old
  • $74,000 average income – 10% over the U.S. average ($67,609)
  • 67% women, 33% men
  • 54% college degree or higher
  • 63% married
  • 40% with kids at home

 

SHOPPING BEHAVIOR

  • 78% use our coupons at least 1x/month
  • 54% are more than likely to make an impulse buy if they have a coupon
  • 77% are more likely to make a purchase if they have a coupon
  • 58%  use coupons more now than 2 years ago
  • 52% use coupons for websites
  • 47% use 2 or more online coupons each month

 

MONEY MAILER COUPON USE

  • 91% use 2 or more of our coupons a month
  • 59% look through the envelope at lease 2x a month
  • 60% keep our envelope for a week or more
  • 41% use 2 or more coupons each week

 

WHAT THEY WANT MOST

  • 92% are looking for restaurant coupons
  • 63% are looking for retail coupons
  • Equally as important, our readers are looking for automotive, personal services, professional services and home improvement/service coupons

 

FAST FACTS

  • 1979 – The year Money Mailer started “Helping Businesses get and keep more customers.”
  • 275 – The number of independantly owned franchises in the U.S. to serve local businesses
  • 5000+ – Websites where consumers can access Money Mailer coupons

 

Sources:
2008 Money Mailer Readership Survey; Pulse Research
U.S. Census Bureau, Current Population Survey, 2008 Annual Social and Economic Supplement