Direct Marketing is an interactive system of marketing which uses one or more advertising media to effect measureable response and/or transaction at any location. – Direct Marketing Association
Each Dollar Spent on Direct Marketing Yields, on Average, A Return On Investment of $12.45
Each Dollar Spent on Non-Direct Mail Advertising Yields an ROI of $5.29
Postcards, letters, brochures, mailers, etc. All print materials are the same with stickers addresses to occupant.
Variable Data printing, each piece is individually addressed with pertinent info to the individual including property info.
Advertiser inside the Money Mailer envelope and reach affluent households (120K) for .03 a home.
Direct Mail scores 55% HIGHER than digital ads at motivating a person to action.
Brand Recall from Direct Mail is 70% HIGHER than digital media.
Direct Mail Marketing Messages are 24% EASIER TO PROCESS mentally than digital ads.