2016 COUPON STATISTICS

Few business techniques are as consistently effective as the venerable coupon. Love them or hate them, NO ONE can deny that a coupon can draw a crowd to a business. And it isn’t just the needy – research shows that rich folks are some of the most avid...

Strengthening Retail Sales

The evidence continues to roll-in this spring…all of it pointing to a rebounding economy and strengthening retail sales. Now is the time to be aggressive.  You need to be out front…competing strongly for all the consumer activity that is taking place.  Inaction or...

Strong Consumer Buying Season

As we head into the strong consumer buying season of September through November, the economic news gives us much to be happy about. See the comments below from just the end of last week… • “The economy in the U.S. expanded more than previously forecast in the second...

Economic News Today Is Positive

The economic news today is positive and points to a strong finish to 2014.  Predictions for the holiday selling season (beginning with Halloween) are for growth rates double what they were last year! ·          “The U.S. economy grew at its fastest rate in 2 ½ years...

Direct Mail Remains Impactful

This is a great article from DM News that came out today that completely supports my strategy and direction.  I thought you would enjoy it. September 08, 2014 Direct Mail Remains Impactful Even in this prolific digital age, direct mail proves to be a strong tool for...