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Women

84% of women said they like getting ads and coupons in the mail.
Only 44% of women said they like getting ads/coupons electronically.
Only 18% of women like to get their offers from emails.
65% of women believe Money Mailer is the way to find new businesses
Women prefer getting offers and coupons in the mail 4-1 over the internet and mobile
98% of women want to receive the Money Mailer package
83% of women pick up their mail every day
85% of women look at every ad
51% of women read the envelope immediately
70% would be upset if they lost Saturday delivery

Money Mailer Facts

Money Mailer reaches over 75% of the households in your neighborhood with incomes above $50,000
69% of our readers say that we introduce them to new businesses in their neighborhood
94% of consumers say that Money Mailer has a good variety of offers.
81% of people trust the coupons and offers in Money Mailer
69% of Money Mailer readers find out about new businesses from our envelope
94% of Money Mailer readers like our variety and content

68% of 18-24 year olds like receiving mail
80% of all adults use coupons regularly
73% of young adults (18-24) use coupons!
74% of young adults want to receive offers and coupons in the mail!
Young adults prefer direct mail coupons and offers nearly 2-1 versus the internet and mobile.

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Only 21% of people actively seek coupons or offers online
In a recent case study, over a third of a clients website traffic was lost when they stopped using direct mail
Adult women prefer direct mail 4 to 1
Adult men prefer mail 3 to 1
Even young adults 18-24 prefer the mail almost 2 to 1
90% of all spending is done within 10 miles of a consumer’s home
73% of people find out about local businesses from coupon offers
35% of adults say that a coupon was the reason they first tried a new business
Only 42% of people say that internet banner ads are trustworthy
Less than 8% of people say that social media is trustworthy
95% of households open the Money Mailer envelope…51% immediately!
85% go through ALL of the offers
Money Mailer’s average household income is $113,000…57% above the national average

Households that make over $75,000 spend almost twice as much as households making less
85% of people with income over $100,000 own a home
Households earning more than $100,000 are twice as likely to use coupons as those below $35,000
The average Money Mailer reader saves 4.5 coupons from each envelope
69% of all saved coupons are used within one month
85% of all readers go through every ad
Nearly ½ of all people say they will only return to a business if they have a coupon
35% of all adults say the reason they first used a new business was because of a coupon
Households with an income of $200,000 or more are likely to use six or more coupons every month
College degree holders are also twice as likely to use coupons than those who did not graduate from high school
Users of paper coupons outnumber users of digital coupons 3 to 1 (66% vs. 22%)