The BConnected Customer vs the National Average
BConnected Locally
Consumers- Median Household Income $76,740
- Average Household Income $98,528
- Household Income > $50,000 67.6%
- Household Income > $75,000 47.6%
- Household Income > $100,000 32.2%
- Median Disposable Income $54,630
- Average Disposable Income $63,613
- Per Capita Income $37,291
- Median Net Worth $171,722
- Average Net Worth $632,643
- Median Age 38.3
- Average Family Size 3.1
- Average Household Size 2.7
- Married 58.6%
- Households with Children 38.1%
- Population Ages 17 and Under 24.6%
- Population Ages 25-54 44.6%
- Population Ages 65 Plus 12.1%
- Bachelor’s Degree or Higher 38.6%
- Owner Occupied Housing 78.6%
- Median Home Value $276,170
- Vehicles Per Home 1.9
US AVERAGE
Consumers- Median Household Income $48,619
- Average Household Income $67,572
- Household Income > $50,000 43.3%
- Household Income > $75,000 28.9%
- Household Income > $100,000 17.4%
- Median Disposable Income $37,772
- Average Disposable Income $47,109
- Per Capita Income $25,866
- Median Net Worth $101,029
- Average Net Worth $468,970
- Median Age 36
- Average Family Size 3.1
- Average Household Size 2.6
- Married 51%
- Households with Children 36%
- Population Ages 17 and Under 24.9%
- Population Ages 25-54 42.6%
- Population Ages 65 Plus 12.5%
- Bachelor’s Degree or Higher 24.4%
- Owner Occupied Housing 767.3%
- Median Home Value $164,103
- Vehicles Per Home 1.97
We Target Your Local Customers With Only the Most Credible Data From These Top National Data Sources
Mediamark Research & Intelligence (MRI)
The Consumer Behavior Survey provides indices which measure how much households spend or what the likely demand is for a given product or service versus the local market as a whole.
US Census Bureau
Providing basic demographic information such as Ses, Age, Income, Education Level, Owner Occupied HHs, Age of Home, etc.
Note from Targeting:
Because Money Mailer skews toward higher household income, recommend HHI be weighed less than using traditional print media.
US Bureau of Labor
Providing basic indices for consumer products, services and psychographics.
Note from Targeting:
Because purchase potential based on household spend trends closely with income, we recommend weighting this source less than using traditional print media.
Experian Mosaic
Providing demographic geographic and lifestyle clustering segmentation to help identify look-a-likes in your database to match up against Money Mailer’s households for best class targeting model.
BConnected Locally Consistently Reaches
710,000 Upscale Atlanta Households!
Median US average household income: $50,198 vs. Atlanta average $83,606
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