2016 COUPON STATISTICS

Few business techniques are as consistently effective as the venerable coupon. Love them or hate them, NO ONE can deny that a coupon can draw a crowd to a business. And it isn’t just the needy – research shows that rich folks are some of the most avid...

THE COUPON COMEBACK

SUMMARY: Once on their way to extinction, coupons made a strong resurgence in 20016. While they offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for retailers and manufacturers—if they know exactly who to target and...